Executive Leadership

Our executive team is committed to partnering with our investors to make a real difference in the lives of those in Israel who need us most.

Barry Friedman
Ira Friedman

Natives of Brooklyn and later North Woodmere, New York, Ira and Barry Friedman have been partners for decades. In 1998, Ira and Barry established, and privately funded, the In His Image Foundation, with the philosophy that a charity must be run with the same level of competence and excellence as a business.

The brothers brought vast and varied business experience into their philanthropic work. They both entered their family furniture business at a young age, and in 1982, became members of the New York Mercantile Exchange. Barry and Ira owned their own Clearing House and traded oil futures until 1992. They transitioned from commodity futures trading to commercial and residential real estate in the Northeast corridor. In 1993, they established Landco Mortgage Bankers with their life-long friend Matthew Solof, facilitating construction loans to real estate developers.

In 2002, the In His Image Foundation expanded to include a select group of donors. Today, the Foundation distributes over 2 million dollars of charitable grants annually in Israel.

Ira and his wife, Ann, live in Merrick, Long Island. They have two daughters and three grandchildren. Barry and his wife, Kaila, live with their six children in Jerusalem, Israel.

Board of Trustees

The In His Image Board of Trustees is comprised of exemplary individuals from diverse backgrounds. They represent a wide spectrum of academic and professional excellence, and bring with them expertise in varied fields.


Dr. E. David Becker, Ph.D.
Paysach Freedman
Rachel Kaplan, M.Sc.
Rabbi Avraham Lefkowitz
Stephen Lowenstein, CPA
David M. Magerman, Ph.D.
Alan H. Rubin, Esq.
Tova Wolfson